品味科技 人文时尚 Be one with identity

1991年成立以来，SUMDEX一直致力于「轻、简、实」的设计美学、与工艺极致；每一个包都兼具科技商务&休闲旅行的多重功能，让你不论是在城市移动，或是出外旅行，都可以享受工作，乐在生活。
包，不只是随行的收纳容器，也是人人必备的亲密旅伴！ SUMDEX有自信让你体验选对好包的轻松与便利，同时在你的装备造型中，成为不可或缺的亮点。背上了SUMDEX，就换不下来!!

品牌要求 :
轻-Light ： 高级降落伞尼龙布，轻柔好背负。
简-Simplicity： 细致简约的设计美学。
实-Practical ： 从内到外，扎实工艺，商务休闲完整提案。

不妥协的坚持与品味
►用料要好，我们只选专业认证
►多层防护，我们坚持防泼水处理
►工艺要美，我们主张化繁为简
►看不见的细节，我们一样用心

品牌沿革表

1991

SUMDEX诞生

2000

SUMDEX预见科技终将走入生活的趋势，提出「We’ve got it in the bag」创意概念， 同年SUMDEX品牌登陆中国大陆市场，开设首家百货专柜

2001

率先针对女性客层推出女性电脑袋，领导全球电脑袋市场时尚化风潮

2005

在台湾新地标诚品信义旗舰店设立专柜，提出「科技生活化」的品牌主旨

2008

全面进入欧洲及亚洲3C通路，进驻BEST BUY，FNAC，MEDIA MARKT 等国际3C连锁

2009

进驻中国市场超过400家苹果授权零售店，优质零售店市占超过90%

2010

推出SUMDEX品牌图腾「Freebird」为品牌形象注入人文与科技融合的理念

2011

强势登陆天猫、京东商城全面启动电子商务新纪元

2012

SUMDEX提出「品味科技 人文时尚」品牌精神，创造生活与科技的新时尚

2014

SUMDEX携手亚洲新锐设计师王志弘推出全新品牌标识，进入人文时尚新格局

2016

SUMDEX官网改版上线

2018

SUMDEX官网2.0启动在线购物

THE SUMDEX STORY

Taste of Technology, Culture oriented Fashion
Founded in 1991, SUMDEX commits to digital mobile innovation and resolves business needs. For decades, SUMDEX accurately grasps the momentum of technology, foreseeing and firmly believes that technology will eventually enter into everyday life. Customized unique taste of fashion, tailored for distinctive individuals! With culture, sensibility and passion, interpreting a characteristic of your own.
Bags are not only a storage container that accompanies us, but also intimate companions of finding one’s inner self! We instill the “Lightweight, Clean and Practicality” craftsmanship into our brandname’s nature of culture oriented fashion. So, whether you are moving between cities or traveling abroad, you will enjoy your work while enjoying your life

BRAND HISTORY TIMELINE

1991SUMDEX is founded
1995SUMDEX enters into North America through Consuming Electronics and Computer channels
2000SUMDEX envisions trends in technology that will enter into daily life soon, thus introduces the creative concept of “We’ve got it in the bag”. In the same year, SUMDEX brand landed into mainland China market and opens its first boutique shop
2001Being a pioneer of Women’s laptop bags, leading global fashion trend for female demographics
2005SUMDEX shop opens in Taiwan’s new landmark-Eslite Xinyi flagship store. Highlights our brand name spirit of “Technology blended Lifestyle”
2008Widely distributes in Europe and Asia through Consuming Electronics and Computer channels, enters into internationally known chains such as BEST BUY，FNAC & MEDIA MARKT
2009Enters more than 400 Apple Authorized Resellers, and have an overwhelming 90% + market share at Apple Premium Resellers in China
2010Launches SUMDEX icon “Freebird” to inject the brand name concept of “Culture and Technology integration”
2011Grand entrance in Tmall and Jingdong starts a new era of e-commerce in China
2012SUMDEX announces, “Taste of Technology and Culture oriented Fashion” brand name spirit, creates the fashion trend of a new lifestyle blended with technology
2014SUMDEX collaborates with Asia’s cutting-edge designer Wang Zhihong, launches our new brand identity towards a new avenue into the culture oriented fashion
2016Launches new on-line visual on SUMDEX official website
2018SUMDEX official website starts online shopping