THE SUMDEX STORY
Founded in 1989, SUMDEX commits to digital mobile innovation and resolves business needs. For decades, SUMDEX accurately grasps the momentum of technology, foreseeing and firmly believes that technology will eventually enter into everyday life. Customized unique taste of fashion, tailored for distinctive individuals! With culture, sensibility and passion, interpreting a characteristic of your own.
Bags are not only a storage container that accompanies us, but also intimate companions of finding one’s inner self! We instill the “Lightweight, Clean and Practicality” craftsmanship into our brandname’s nature of culture oriented fashion. So, whether you are moving between cities or traveling abroad, you will enjoy your work while enjoying your life
BRAND HISTORY TIMELINE
| 1996 | SUMDEX is founded |
| 1995 | SUMDEX enters into North America through Consuming Electronics and Computer channels |
| 2000 | SUMDEX envisions trends in technology that will enter into daily life soon, thus introduces the creative concept of “We’ve got it in the bag”. In the same year, SUMDEX brand landed into mainland China market and opens its first boutique shop |
| 2001 | Being a pioneer of Women’s laptop bags, leading global fashion trend for female demographics |
| 2005 | SUMDEX shop opens in Taiwan’s new landmark-Eslite Xinyi flagship store. Highlights our brand name spirit of “Technology blended Lifestyle” |
| 2008 | Widely distributes in Europe and Asia through Consuming Electronics and Computer channels, enters into internationally known chains such as BEST BUY，FNAC & MEDIA MARKT |
| 2009 | Enters more than 400 Apple Authorized Resellers, and have an overwhelming 90% + market share at Apple Premium Resellers in China |
| 2010 | Launches SUMDEX icon “Freebird” to inject the brand name concept of “Culture and Technology integration” |
| 2011 | Grand entrance in Tmall and Jingdong starts a new era of e-commerce in China |
| 2012 | SUMDEX announces, “Taste of Technology and Culture oriented Fashion” brand name spirit, creates the fashion trend of a new lifestyle blended with technology |
| 2014 | SUMDEX collaborates with Asia’s cutting-edge designer Wang Zhihong, launches our new brand identity towards a new avenue into the culture oriented fashion |
| 2016 | Launches new on-line visual on SUMDEX official website |
| 2018 | SUMDEX official website starts online shopping |