品味科技 人文時尚  Be one with identity

1989年成立以來，SUMDEX一直致力於「輕、簡、實」的設計美學、與工藝極致；每一個包都兼具科技商務&休閒旅行的多重功能，讓你不論是在城市移動，或是出外旅行，都可以享受工作，樂在生活。
包，不只是隨行的收納容器，也是人人必備的親密旅伴！ SUMDEX有自信讓你體驗選對好包的輕鬆與便利，同時在你的裝備造型中，成為不可或缺的亮點。揹上了SUMDEX，就換不下來!!

品牌訴求 :
輕-Light ： 高級降落傘尼龍布，輕柔好背負。
簡-Simplicity： 細緻簡約的設計美學。
實-Practical ： 從內到外，紮實工藝，商務休閒完整提案。

不妥協的堅持與品味
►用料要好，我們只選專業認證
►多層防護，我們堅持防潑水處理
►工藝要美，我們主張化繁為簡
►看不見的細節，我們一樣用心

品牌沿革表

1996

SUMDEX誕生

2000

SUMDEX預見科技終將走入生活的趨勢，提出「We’ve got it in the bag」創意概念， 同年SUMDEX品牌登陸中國大陸市場，開設首家百貨專櫃

2001

率先針對女性客層推出女性電腦袋，領導全球電腦袋市場時尚化風潮

2005

在臺灣新地標誠品信義旗艦店設立專櫃，提出「科技生活化」的品牌主旨

2008

全面進入歐洲及亞洲3C通路，進駐BEST BUY，FNAC，MEDIA MARKT 等國際3C連鎖

2009

進駐中國市場超過400家蘋果授權零售店，優質零售店市占超過90%

2010

推出SUMDEX品牌圖騰「Freebird」為品牌形象註入人文與科技融合的理念

2011

強勢登陸天貓、京東商城全面啟動電子商務新紀元

2012

SUMDEX提出「品味科技 人文時尚」品牌精神，創造生活與科技的新時尚

2014

SUMDEX攜手亞洲新銳設計師王志弘推出全新品牌標識，進入人文時尚新格局

2016

SUMDEX官網改版上線

2018

SUMDEX官網2.0啟動線上購物

THE SUMDEX STORY

Taste of Technology, Culture oriented Fashion
Founded in 1989, SUMDEX commits to digital mobile innovation and resolves business needs. For decades, SUMDEX accurately grasps the momentum of technology, foreseeing and firmly believes that technology will eventually enter into everyday life. Customized unique taste of fashion, tailored for distinctive individuals! With culture, sensibility and passion, interpreting a characteristic of your own.
Bags are not only a storage container that accompanies us, but also intimate companions of finding one’s inner self! We instill the “Lightweight, Clean and Practicality” craftsmanship into our brandname’s nature of culture oriented fashion. So, whether you are moving between cities or traveling abroad, you will enjoy your work while enjoying your life

BRAND HISTORY TIMELINE

1996SUMDEX is founded
1995SUMDEX enters into North America through Consuming Electronics and Computer channels
2000SUMDEX envisions trends in technology that will enter into daily life soon, thus introduces the creative concept of “We’ve got it in the bag”. In the same year, SUMDEX brand landed into mainland China market and opens its first boutique shop
2001Being a pioneer of Women’s laptop bags, leading global fashion trend for female demographics
2005SUMDEX shop opens in Taiwan’s new landmark-Eslite Xinyi flagship store. Highlights our brand name spirit of “Technology blended Lifestyle”
2008Widely distributes in Europe and Asia through Consuming Electronics and Computer channels, enters into internationally known chains such as BEST BUY，FNAC & MEDIA MARKT
2009Enters more than 400 Apple Authorized Resellers, and have an overwhelming 90% + market share at Apple Premium Resellers in China
2010Launches SUMDEX icon “Freebird” to inject the brand name concept of “Culture and Technology integration”
2011Grand entrance in Tmall and Jingdong starts a new era of e-commerce in China
2012SUMDEX announces, “Taste of Technology and Culture oriented Fashion” brand name spirit, creates the fashion trend of a new lifestyle blended with technology
2014SUMDEX collaborates with Asia’s cutting-edge designer Wang Zhihong, launches our new brand identity towards a new avenue into the culture oriented fashion
2016Launches new on-line visual on SUMDEX official website
2018SUMDEX official website starts online shopping